Hoehn’s Musings

Here’s a video I made recently.  I’ve combined two of the most talked about topics in the online world: Apple and Barack Obama.  I wanted to see if there was such a thing as an inherently popular video…

Apparently, there is NOT such a thing.

Why this is relevant: I’m doing online video work for a few companies – it’s one of my (few) skills.  A lot of companies try to make viral videos, a la meatball sundae.  They delude themselves into thinking that viral videos are a marketing opportunity that will somehow give them greater brand equity, more sales, loyal customers, etc.  And while the methods for making viral videos can be kind of sleazy, creating something viral interests me from both a marketer’s and film enthusiast’s standpoint.