Comments on: Giving gifts = Marketing

By: Looking back at the IHTSBIH Tour, Part 2 of 2 « Hoehn’s Musings

Looking back at the IHTSBIH Tour, Part 2 of 2 « Hoehn’s Musings — Sun, 29 Nov 2009 12:11:53 +0000

[...] turns out I made the same mistake that I once chastised someone for: I thought everyone would like what I liked. I truly did enjoy IHTSBIH – actually seeing these [...]

By: Give People What They Want « Austin Lee

Give People What They Want « Austin Lee — Fri, 25 Sep 2009 05:29:33 +0000

[...] The title of this post seems like an obvious statement until you consider the ideas I found in this post by Charlie Hoehn. September 24th, 2009 | Category: [...]

By: The end of insularity « Hoehn’s Musings

The end of insularity « Hoehn’s Musings — Sat, 19 Sep 2009 20:23:42 +0000

[...] to perceive a reality outside of their own. Like I’ve said over and over on this site, people are self-interested. Very few of us are able to be truly empathetic. It’s extremely difficult to imagine [...]

By: charhoehn@gmail.com

charhoehn@gmail.com — Wed, 04 Feb 2009 21:11:26 +0000

Thanks for all the comments everybody! Glad to see I’m not alone on people who give bad gifts.

@Matt – Can’t reveal the WIIFM for IHTSBIH yet. You’ll just have to keep your eyes open : )

@Slammer – I’m not sure what you’re asking…

By: Slammer

Slammer — Wed, 04 Feb 2009 16:05:06 +0000

whats next charlie?

By: Matt

Matt — Wed, 04 Feb 2009 02:45:39 +0000

This is more a case against general brand advertising (and the weakest in my opinion). No direct consumer benefits. Telling the consumer who you are, what you stand for. The consumer doesn't give a damn (i.e., this crap. With that said, what's the WIIFM for IHTSBH marketing?

By: Richard

Richard — Wed, 04 Feb 2009 01:37:38 +0000

As a programmer I’ve seen a lot of people wondering why something they think is cool isn’t a successful product. It was a while before I learned to see this from a sales and marketing perspective but it was easy to recognize the principle.

By: Anne Good

Anne Good — Wed, 04 Feb 2009 01:10:27 +0000

You nailed it Charlie. I don’t agree with the girl and the Build-A-Bear idea. WTF! How about some buffalo wings and his favorite six pack instead, duh?! My husband is a lucky man, I know.

Anyway, nice job on bringing attention to a very key and often overlooked marketing lesson. I see too many companies sending out “look at me” messages that end up being piss poor attempts to convince people to hire them.

Give people, give.

By: David Lano

David Lano — Wed, 04 Feb 2009 00:35:50 +0000

Excellent article! I couldn’t agree more.

Just Twitted about it. :)

By: Marina Martin

Marina Martin — Wed, 04 Feb 2009 00:19:51 +0000

Excellent post, Charlie! I’m still not over the Build-a-Bear story … really? That happened? *shakes head*