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	<title>Comments on: My Review of &#8220;I Hope They Serve Beer in Hell&#8221;</title>
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	<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/</link>
	<description>Thoughts on business... but mostly marketing</description>
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		<title>By: Andrew Hales</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-2639</link>
		<dc:creator><![CDATA[Andrew Hales]]></dc:creator>
		<pubDate>Mon, 05 Dec 2011 13:35:52 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-2639</guid>
		<description><![CDATA[I love your blog. Nice job. :)
&quot;Fail Harder&quot; - Mark Zuckerberg]]></description>
		<content:encoded><![CDATA[<p>I love your blog. Nice job. :)<br />
&#8220;Fail Harder&#8221; &#8211; Mark Zuckerberg</p>
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		<title>By: Criticnyc</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-1172</link>
		<dc:creator><![CDATA[Criticnyc]]></dc:creator>
		<pubDate>Sat, 28 Nov 2009 19:36:23 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-1172</guid>
		<description><![CDATA[Yeah you may be right except have you ever seen such enthusiasm for a movie in the clips he has on the website?  people who see it love this film to death.

So it has a chance as a sleeper.]]></description>
		<content:encoded><![CDATA[<p>Yeah you may be right except have you ever seen such enthusiasm for a movie in the clips he has on the website?  people who see it love this film to death.</p>
<p>So it has a chance as a sleeper.</p>
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		<title>By: Peter</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-1103</link>
		<dc:creator><![CDATA[Peter]]></dc:creator>
		<pubDate>Tue, 29 Sep 2009 19:26:56 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-1103</guid>
		<description><![CDATA[I read the book, I Hope They Serve Beer In Hell, when it came out and thought it was funny and entertaining.  That being said, it was quite clear to me as I began to read, that Tucker Max wasn&#039;t a person with whom I, or anyone I know, would enjoy sharing even a single pitcher.  That&#039;s as far as it goes for me.  But the idea that Tucker Max is poised to achieve greater fame and fortune than he already has based solely upon this &quot;work&quot; is asinine.  The vast majority of people in the target demo for a movie like this are either indifferent to  Max&#039;s frat-boy persona or they actively disdain it.  Where is the money going to come from exactly?  Lots has been made on the IHTSBIH website about this being an indie film.  It&#039;s budget is said to be around $7,000,000.  People who go to see movies like these (sex comedies about white college graduates) generally go to see larger budget fare like Old School or The Hangover (to which IHTSBIH has been unfavorably compared).  They want to see Will Ferrell, Mike Tyson and tigers!  Has there ever been a film with this sort of subject matter, made on a shoestring, that has done the kind of numbers the filmmakers are praying for on this one?  Successful films made with a low budget with initially small releases are usually heady or politically driven, intellectual or at least absurdist.  This movie is trying to have it both ways and I can&#039;t think of how they&#039;re going to make a profit here.  DVD?  Maybe.  Foreign sales?  Laughable.  What country loves frat boy midget sex and poo more than the U.S?  Do I want to see it fail?  I suppose there&#039;s nothing in this world I care less about.  Is it failing?  Currently, yes.  It came in 25th place on its opening weekend with a little more than 350K.]]></description>
		<content:encoded><![CDATA[<p>I read the book, I Hope They Serve Beer In Hell, when it came out and thought it was funny and entertaining.  That being said, it was quite clear to me as I began to read, that Tucker Max wasn&#8217;t a person with whom I, or anyone I know, would enjoy sharing even a single pitcher.  That&#8217;s as far as it goes for me.  But the idea that Tucker Max is poised to achieve greater fame and fortune than he already has based solely upon this &#8220;work&#8221; is asinine.  The vast majority of people in the target demo for a movie like this are either indifferent to  Max&#8217;s frat-boy persona or they actively disdain it.  Where is the money going to come from exactly?  Lots has been made on the IHTSBIH website about this being an indie film.  It&#8217;s budget is said to be around $7,000,000.  People who go to see movies like these (sex comedies about white college graduates) generally go to see larger budget fare like Old School or The Hangover (to which IHTSBIH has been unfavorably compared).  They want to see Will Ferrell, Mike Tyson and tigers!  Has there ever been a film with this sort of subject matter, made on a shoestring, that has done the kind of numbers the filmmakers are praying for on this one?  Successful films made with a low budget with initially small releases are usually heady or politically driven, intellectual or at least absurdist.  This movie is trying to have it both ways and I can&#8217;t think of how they&#8217;re going to make a profit here.  DVD?  Maybe.  Foreign sales?  Laughable.  What country loves frat boy midget sex and poo more than the U.S?  Do I want to see it fail?  I suppose there&#8217;s nothing in this world I care less about.  Is it failing?  Currently, yes.  It came in 25th place on its opening weekend with a little more than 350K.</p>
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		<title>By: criticnyc</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-1097</link>
		<dc:creator><![CDATA[criticnyc]]></dc:creator>
		<pubDate>Sun, 27 Sep 2009 15:12:48 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-1097</guid>
		<description><![CDATA[Saw a screening and went back for a second look - this movie is going to be a roaring scuccess if people get to it instead of being put off by what they imagine it might be - yet another anal obsessed string of lame booze and toilet sodden jokes without sa decent story line.  

Wrong!  this is a movie with enormous good humor and smart provocative lines every second which sails way above its accusations of true misogyny and anal fixation etc - if you are attractive and smart you&#039;ll love it, if you are fat and plain you may have problems unless you have great sense of humor and know what matters and know that Tucker et al are smart comedy writers not genuine assholes. 
Tucker Max says he labored over 12 revisions of the script and turned a sows ear into a silk purse and he is totally right.  Despite the usual predictable panning by the mostly played out and tribal coterie of print critics left standing after the current massacre of their colleagues which leaves them essentially unable to see a comedy of this kind with fresh eyes this is going to be big, very big, since it is done well, very well.]]></description>
		<content:encoded><![CDATA[<p>Saw a screening and went back for a second look &#8211; this movie is going to be a roaring scuccess if people get to it instead of being put off by what they imagine it might be &#8211; yet another anal obsessed string of lame booze and toilet sodden jokes without sa decent story line.  </p>
<p>Wrong!  this is a movie with enormous good humor and smart provocative lines every second which sails way above its accusations of true misogyny and anal fixation etc &#8211; if you are attractive and smart you&#8217;ll love it, if you are fat and plain you may have problems unless you have great sense of humor and know what matters and know that Tucker et al are smart comedy writers not genuine assholes.<br />
Tucker Max says he labored over 12 revisions of the script and turned a sows ear into a silk purse and he is totally right.  Despite the usual predictable panning by the mostly played out and tribal coterie of print critics left standing after the current massacre of their colleagues which leaves them essentially unable to see a comedy of this kind with fresh eyes this is going to be big, very big, since it is done well, very well.</p>
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		<title>By: UTB</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-894</link>
		<dc:creator><![CDATA[UTB]]></dc:creator>
		<pubDate>Wed, 12 Aug 2009 11:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-894</guid>
		<description><![CDATA[Nicey sounds a lot like one of the trolls from over on the imdb boards he mentioned. Seriously, go over and read a few of the threads there; you`ll notice the same sort of pathetic hatred evident in his post.  It is sad people can`t just be happy for Tucker.

If Tucker comes out of this a success, that means a writer can succeed in hollywood on the strength of his product alone. Without studio executives focus grouping the hell out of it.  If it inspires more like him that would be a huge step in the right direction for a industry drowning in Will Ferrel-esque throw away comedies.]]></description>
		<content:encoded><![CDATA[<p>Nicey sounds a lot like one of the trolls from over on the imdb boards he mentioned. Seriously, go over and read a few of the threads there; you`ll notice the same sort of pathetic hatred evident in his post.  It is sad people can`t just be happy for Tucker.</p>
<p>If Tucker comes out of this a success, that means a writer can succeed in hollywood on the strength of his product alone. Without studio executives focus grouping the hell out of it.  If it inspires more like him that would be a huge step in the right direction for a industry drowning in Will Ferrel-esque throw away comedies.</p>
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		<title>By: CMY</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-811</link>
		<dc:creator><![CDATA[CMY]]></dc:creator>
		<pubDate>Tue, 14 Jul 2009 00:53:17 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-811</guid>
		<description><![CDATA[Nicey, I don&#039;t usually bring a comment &quot;back from the dead&quot;, but...

1. If the book sold 400k copies I can guarantee you it&#039;s been read by twice as many people. My own copy is completely tattered, water stained and dog-eared from 5-6 people grabbing it off my desk and taking it home. And that&#039;s after my girlfriend and I read it.

2. Supposing that &#039;only&#039; 400k people are fans enough to purchase the book, aren&#039;t those same people going to be talking incessantly about the movie leading up to it&#039;s release?  That&#039;s a pretty significant street team IMHO, especially when you factor in my point above.

3. Touring the country and stopping off at selected colleges BEFORE the release is going to be huge.  How are you missing this? Am I taking crazy pills? That&#039;s his core audience, and according to census reports there are approximately 16 million undergrads attending at any one time. 

My guess is that if it&#039;s that good, they&#039;ll be seeing it more than once (points to the Hangover) and I honestly can&#039;t think of a better bang for his buck (pun intended) than to generate WOM in this particular section of the populace. 

If it sucks, you win, and it&#039;ll tank. If it doesn&#039;t, most of what Tucker has predicted will come true..  regardless of what your analysis points to.]]></description>
		<content:encoded><![CDATA[<p>Nicey, I don&#8217;t usually bring a comment &#8220;back from the dead&#8221;, but&#8230;</p>
<p>1. If the book sold 400k copies I can guarantee you it&#8217;s been read by twice as many people. My own copy is completely tattered, water stained and dog-eared from 5-6 people grabbing it off my desk and taking it home. And that&#8217;s after my girlfriend and I read it.</p>
<p>2. Supposing that &#8216;only&#8217; 400k people are fans enough to purchase the book, aren&#8217;t those same people going to be talking incessantly about the movie leading up to it&#8217;s release?  That&#8217;s a pretty significant street team IMHO, especially when you factor in my point above.</p>
<p>3. Touring the country and stopping off at selected colleges BEFORE the release is going to be huge.  How are you missing this? Am I taking crazy pills? That&#8217;s his core audience, and according to census reports there are approximately 16 million undergrads attending at any one time. </p>
<p>My guess is that if it&#8217;s that good, they&#8217;ll be seeing it more than once (points to the Hangover) and I honestly can&#8217;t think of a better bang for his buck (pun intended) than to generate WOM in this particular section of the populace. </p>
<p>If it sucks, you win, and it&#8217;ll tank. If it doesn&#8217;t, most of what Tucker has predicted will come true..  regardless of what your analysis points to.</p>
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		<title>By: Mick_the_guiney</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-795</link>
		<dc:creator><![CDATA[Mick_the_guiney]]></dc:creator>
		<pubDate>Sat, 04 Jul 2009 17:29:31 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-795</guid>
		<description><![CDATA[Quote: (by Nicey) &quot;I want to see this movie fail&quot;

It&#039;s sad to see someone wish failure on someone else for the simple reason of backing up whatever beliefs that keep this person&#039;s safety blanket attached securely to that person&#039;s body. Would it really be that bad to see him succeed? So a man takes some initiative and has some success. What&#039;s it to you? Only good can come of his project. If the movie is good, you get to enjoy a fun two hours. If the movie is not, you will not see it and be spared (most likely due to you searching an IMDB rating before even considering buying a ticket). So this movie can, no matter what, cause you to either profit or break even, and your wishing failure. I guess this means that you&#039;re just miserable. Sucks to be you dude.]]></description>
		<content:encoded><![CDATA[<p>Quote: (by Nicey) &#8220;I want to see this movie fail&#8221;</p>
<p>It&#8217;s sad to see someone wish failure on someone else for the simple reason of backing up whatever beliefs that keep this person&#8217;s safety blanket attached securely to that person&#8217;s body. Would it really be that bad to see him succeed? So a man takes some initiative and has some success. What&#8217;s it to you? Only good can come of his project. If the movie is good, you get to enjoy a fun two hours. If the movie is not, you will not see it and be spared (most likely due to you searching an IMDB rating before even considering buying a ticket). So this movie can, no matter what, cause you to either profit or break even, and your wishing failure. I guess this means that you&#8217;re just miserable. Sucks to be you dude.</p>
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		<title>By: Mike</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-777</link>
		<dc:creator><![CDATA[Mike]]></dc:creator>
		<pubDate>Tue, 23 Jun 2009 22:50:38 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-777</guid>
		<description><![CDATA[The above, above comment also has some spot-on accurate comments. 

Freestyle releasing is essentially a way to self-distribute. Tucker has openly said his distributor is Fox. -That- is a flat-out lie. 

Freestyle and Darko both have never had a hit ON PAR with what Tucker is predicting. His movie may very well make good money, but he claims 20 million opening weekend.]]></description>
		<content:encoded><![CDATA[<p>The above, above comment also has some spot-on accurate comments. </p>
<p>Freestyle releasing is essentially a way to self-distribute. Tucker has openly said his distributor is Fox. -That- is a flat-out lie. </p>
<p>Freestyle and Darko both have never had a hit ON PAR with what Tucker is predicting. His movie may very well make good money, but he claims 20 million opening weekend.</p>
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		<title>By: The Hangover vs. IHTSBIH &#171; Hoehn&#8217;s Musings</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-732</link>
		<dc:creator><![CDATA[The Hangover vs. IHTSBIH &#171; Hoehn&#8217;s Musings]]></dc:creator>
		<pubDate>Thu, 11 Jun 2009 07:02:04 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-732</guid>
		<description><![CDATA[[...] the nation&#8217;s response to &#8216;I Hope They Serve Beer in Hell&#8217; in a few months.  Like I&#8217;ve said before, it&#8217;s going to be [...]]]></description>
		<content:encoded><![CDATA[<p>[...] the nation&#8217;s response to &#8216;I Hope They Serve Beer in Hell&#8217; in a few months.  Like I&#8217;ve said before, it&#8217;s going to be [...]</p>
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		<title>By: Nicey</title>
		<link>http://charliehoehn.com/2009/03/19/my-review-of-i-hope-they-serve-beer-in-hell/comment-page-1/#comment-730</link>
		<dc:creator><![CDATA[Nicey]]></dc:creator>
		<pubDate>Wed, 10 Jun 2009 18:39:48 +0000</pubDate>
		<guid isPermaLink="false">http://charliehoehn.com/?p=1479#comment-730</guid>
		<description><![CDATA[The movie has no real distributor, Indy films rarely ever hit it big, especially on a directors first try. And his marketing campaign has languished IMO. He&#039;s basically setting up a 50-day tour to promote the movie...only to colleges. 

The script has been panned by several well known critics, and the general rejection by major studios seemed to indicate they didn&#039;t think the script was that good either. 

&quot;I’m guessing it’ll start off strong on IMDB (maybe low-8s) then taper off to the mid-7s.&quot;

BUHAAUHAUAH! Go over to the IMDB boards and you tell me. I&#039;m predicting low...and as far as box office gross? FreeStyle Releasing is doing it...top grosser is 16 million box office, and they had better actors and writing in those movies. 

Everyone overestimates his fan base...he sold only 400,000 copies of that book. Let&#039;s assume he gets all 400,000 readers, at 10 bucks a piece, that&#039;s 4 million gross. It&#039;s opening on about 500 screens, it&#039;s not going to become a cult classic (which is the line he&#039;s selling now) because Tucker never bothered to be serious about his craft because he can&#039;t handle criticism and thinks his way is the only way. 

Looking forward to this tanking like a stone, proving that no you can&#039;t translate mild internet fame into talent or a legitimate celebrity career.]]></description>
		<content:encoded><![CDATA[<p>The movie has no real distributor, Indy films rarely ever hit it big, especially on a directors first try. And his marketing campaign has languished IMO. He&#8217;s basically setting up a 50-day tour to promote the movie&#8230;only to colleges. </p>
<p>The script has been panned by several well known critics, and the general rejection by major studios seemed to indicate they didn&#8217;t think the script was that good either. </p>
<p>&#8220;I’m guessing it’ll start off strong on IMDB (maybe low-8s) then taper off to the mid-7s.&#8221;</p>
<p>BUHAAUHAUAH! Go over to the IMDB boards and you tell me. I&#8217;m predicting low&#8230;and as far as box office gross? FreeStyle Releasing is doing it&#8230;top grosser is 16 million box office, and they had better actors and writing in those movies. </p>
<p>Everyone overestimates his fan base&#8230;he sold only 400,000 copies of that book. Let&#8217;s assume he gets all 400,000 readers, at 10 bucks a piece, that&#8217;s 4 million gross. It&#8217;s opening on about 500 screens, it&#8217;s not going to become a cult classic (which is the line he&#8217;s selling now) because Tucker never bothered to be serious about his craft because he can&#8217;t handle criticism and thinks his way is the only way. </p>
<p>Looking forward to this tanking like a stone, proving that no you can&#8217;t translate mild internet fame into talent or a legitimate celebrity career.</p>
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