1 min read

Yelp marketing

Having a sense of humor put this restaurant back into the position of power, and effectively neutralized all of the over-the-top critics. If your company’s brand is edgy, don’t ignore your critics. Embrace them.
Yelp marketing
Photo by Daniele Franchi / Unsplash

This is brilliant.  If your company’s brand is edgy, don’t ignore your critics.  Embrace them.  How deflating is it for the critic to know that their negative review has been made into a company t-shirt?  Having a sense of humor put this restaurant back into the position of power, and effectively neutralized all of the over-the-top critics.

Thanks to Andy for the tip.