Yelp marketing

This is brilliant.  If your company’s brand is edgy, don’t ignore your critics.  Embrace them.  How deflating is it for the critic to know that their negative review has been made into a company t-shirt?  Having a sense of humor put this restaurant back into the position of power, and effectively neutralized all of the over-the-top critics.

Thanks to Andy for the tip.

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Charlie Hoehn is the founder of The Recess Project, an entrepreneur, and author of Play It Away (“The cure to your stress!” -Tony Robbins) and Recession Proof Graduate ("Just epic for younger people" -Noah Kagan). He's a TEDx speaker who has presented at the Pentagon, U.S. Military bases, and universities. His article about the importance of play is the #1 worldwide result on Google for the search “cure anxiety” (above Oprah.com), and has been read by over one million people. Charlie was the Director of Special Projects for Tim Ferriss, and helped launch The 4-Hour Body (#1 New York Times bestseller, million copies sold). He also directed the launch of App Empire ($2.6 million in revenue in 10 days). Charlie's work has been featured on NPR TED Radio Hour, Forbes, Fast Company, Harvard Business Review, and many others. He's 29 and lives in Austin.

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