Yelp marketing

This is brilliant.  If your company’s brand is edgy, don’t ignore your critics.  Embrace them.  How deflating is it for the critic to know that their negative review has been made into a company t-shirt?  Having a sense of humor put this restaurant back into the position of power, and effectively neutralized all of the over-the-top critics.

Thanks to Andy for the tip.

Sign up and get Charlie’s latest books — free.

Fill in your email below to instantly get my best work. You’ll learn how I landed my dream job with Tim Ferriss, and how I overcame burnout and anxiety in one month.

Charlie Hoehn is an entrepreneur, TEDx speaker, and online marketing strategist for New York Times bestselling authors. He's written two books: Play It Away (called “The cure to your stress!” by Tony Robbins) and Recession Proof Graduate (over 150,000 downloads). He was the Director of Special Projects for Tim Ferriss, and helped launch The 4-Hour Body, which hit #1 on the New York Times bestseller list and sold over a million copies. He also directed the launch of App Empire, a 6-disc course that earned $2.6 million in revenue in 10 days. Charlie's work has been featured on NPR TED Radio Hour, Forbes, Fast Company, Harvard Business Review, CBS News, FOX Business, Financial Times, Globe and Mail, and many others. He lives in Austin, Texas.

Tell me what you think...