Yelp marketing

This is brilliant.  If your company’s brand is edgy, don’t ignore your critics.  Embrace them.  How deflating is it for the critic to know that their negative review has been made into a company t-shirt?  Having a sense of humor put this restaurant back into the position of power, and effectively neutralized all of the over-the-top critics.

Thanks to Andy for the tip.

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Charlie Hoehn is an author, a marketing strategist, a videographer, a speaker, and a play enthusiast. After graduating from Colorado State University in 2008, he went on to work with a number of bestselling authors such as Ramit Sethi, Seth Godin, and Tucker Max. He worked alongside Tim Ferriss during the production and launch of The 4-Hour Body, which hit #1 on the New York Times bestseller list and sold over a million copies. Charlie wrote a free e-book called Recession-Proof Graduate: How to Get Any Job within a Year of Finishing College, which has been read more than 150,000 times. His work has been featured by The New York Times, NPR, CBS, TEDx, Wordpress, Gizmodo, Huffington Post, and Business Insider. He is currently playing in Austin, Texas.

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