Hoehn’s Musings

Hey, welcome to my site.  I primarily discuss marketing but dabble into general stuff occasionally (business, life, movies, etc.).  Here are some of my most popular posts:

1. Thoughts on tour
2. How to hack someone’s mind
3. Announcing: My first e-book
4. The 1-year checkpoint
5. Why your blog will fail

And here are some of my favorite posts (in order of recency):

• Fail cheap
• An open letter to Gen Y bloggers
• Piggybacking trust
• A blueprint for musicians
• Design Lessons: The KISS Principle
• “One shot, one kill” marketing
• Sheep Sexy: A Lesson from Tim Wakefield
• The only marketing lesson you’ll ever need

And if you’ve come across my site because you saw that I was one of Seth Godin’s virtual interns, then you might particularly like these posts where I talk about Seth and his approach to marketing:

• 4 steps to solve a problem
• Don’t diss new ideas
• Social media for the small business
• Lessons learned from Seth, Squidoo, and the Real World
• Long-term marketers are honest
• Purple Cow’s final thoughts