seth godin

Dec
03
How to get the Seth Godin MBA

How to get the Seth Godin MBA

If you didn’t see it a few days ago, Seth posted that he’d be teaching a few lucky people how to change the world (more details here). Here are some things you can do to GREATLY improve your odds of getting into the program...
1 min read
Oct
30
On success

On success

Settling for mediocrity (i.e. the status quo) is wildly unappealing to me, and I hope it always will be. Just finished Seth Godin’s “Tribes.” Here's my favorite quote...
1 min read
Oct
12
Should Apple use Google’s hammer?

Should Apple use Google’s hammer?

Steve Rubel from ‘Micro Persuasion’ recently argued that Apple should be more transparent to engage their customers. I disagree with Steve. Here is why...
2 min read
Aug
08
Dane Cook is a marketer, and not much else

Dane Cook is a marketer, and not much else

It’s no secret: I have a strong disdain for Dane Cook. I think he’s an immoral comic. But that doesn’t mean I won’t acknowledge that he is an OUTSTANDING marketer.
2 min read
Jun
01
Purple Cow’s final thoughts

Purple Cow’s final thoughts

Here are some of my favorite excerpts from the last few pages of Seth Godin’s “Purple Cow“...
1 min read
May
23
How to act in meetings

How to act in meetings

I really tend to notice when people aren’t focused, which seems to happen quite a bit. I remember being a part of a conference call and the people on the other end shot the breeze for 20 minutes while my co-worker sat by waiting for them to stop. Here is a great line from Seth Godin...
1 min read
Apr
18
Don’t diss new ideas

Don’t diss new ideas

The Squidoo tag project concluded, and a variant of my suggestion made it to the top three finalists. My initial proposal was "Release your expertise." It morphed into "Unleash your expertise," a more empowering phrase.
1 min read
Apr
15
How to Solve a Problem

How to Solve a Problem

Seth Godin's problem-solving approach involves four steps: Step 0: Problem identification, Step 1: Brainstorming, Step 2: Development, Step 3: Specification, and Step 4: Launch. Note that it's a one-way process: once a step is completed, there's no going back.
2 min read
Apr
12
Bill Hicks and Marketing

Bill Hicks and Marketing

Luckily, that’s when I started reading Seth Godin’s work. All of his ideas made sense to me, and better yet, he emphasized treating consumers as people – nothing else.
2 min read