Sell the messenger

I think a lot of people/companies are afraid of opening themselves up on the web.  It can be slightly intimidating to think about all the strangers who will judge you for being yourself.  But making your opinions and personality susceptible to attack is also what engages people.

That “What’s Hoehn like?” page up top has no obvious value.  But it’s on this site to let you know I’m a person with a life outside of all this.  If you can trust me on a personal level, it’s a lot easier for me to be authentic.

Sell the messenger first.  It makes things a lot easier.

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Charlie Hoehn is the author of Play It Away, Play for a Living and Recession Proof Graduate. His work has been featured on NPR's TED Radio Hour, Forbes, Fast Company, and Harvard Business Review. Previously, he was the Director of Special Projects for Tim Ferriss. Currently, he is the Head of Video at Book In A Box. He lives with his wife and daughter in Austin, Texas.

This Post Has 3 Comments

  1. Pingback: Changing the standup game: In action « Hoehn’s Musings


    Thanks Sean. You gotta humanize this medium because it’s so impersonal otherwise. People are a lot smarter than companies give them credit for, so glib attempts at being personal will never work.

  3. seanorndorff

    I think this is a great post. Rather than seeing corporations as these nameless, faceless institutions, it provides an opportunity for them to connect on a human level. They definitely need to commit fully to the idea or not bother because people will see through it.

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