Ask yourself…


Now replace “Ace Hardware” with your company name.  Would anyone honestly care if you ceased to exist?  If no one would, how can you change that?  What are the few things you could start doing that would be a dream come true for your customers?  It’s something to think about.

The companies that are truly loved are the ones that will stay afloat.

Thanks to John Moore for the idea.

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Charlie Hoehn is the author of Play It Away, Play for a Living and Recession Proof Graduate. His work has been featured on NPR's TED Radio Hour, Forbes, Fast Company, and Harvard Business Review. Previously, he was the Director of Special Projects for Tim Ferriss. Currently, he is the Head of Video at Book In A Box. He lives with his wife and daughter in Austin, Texas.

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