Yelp marketing
Having a sense of humor put this restaurant back into the position of power, and effectively neutralized all of the over-the-top critics. If your company’s brand is edgy, don’t ignore your critics. Embrace them.
The most obvious advice I’ve ever given
It’s one thing to downplay the fact that you read books. It’s another thing entirely to have a sense of pride that you’re an anti-intellectual. Here’s the thing: I know a good number of really smart, really successful people. Know what they all have in common? They read A LOT.
Palahniuk marketing
I’ve always loved the story of how Chuck Palahniuk wrote Fight Club. He went around in bars, talking to groups of people about their fears and regrets. He’d also ask them about what their life was like. Then he would sit at the bar and write.
My review of “Pow! Right Between The Eyes!”
Here's my review of "Pow! Right Between The Eyes!". You will have a hard time putting down Andy's book. It moves, makes you rethink, reinvent, disrupt but with a commonsense approach. In addition it energizes your brain.
Verizon is a complete failure. Again.
Because of my robust hatred for Verizon and their pathetic excuse for customer service, I am more than happy to spread this ridiculous phone call with Verizon reps.
Low time commitment sites
I try to read posts in my RSS reader twice a week at most. I let them all build up, and then spend a few hours going through them all at once. Anyways, here are a few sites that I check almost every day.
Restaurant marketing
Restaurants are typically atrocious at marketing themselves. I’ve never seen a restaurant that puts a lot of effort into building a permission asset. So here’s what they should do...
To the college grads
You’re worried that you won’t be able to get a job right out of college. That’s understandable, because you probably won’t. The only way you can get the attention of the innovators is to prove you’re worth hiring. A bullet point resume doesn’t cut it. Here's what you can do...
Networking…
Networking is typically short-sighted and often sleazy. It’s meeting a person with the intention of using them towards accomplishing your goals. You come to the table with an agenda and are already thinking of how you can use that person to your advantage. Is there a better way to approach it?
Forcing yourself to swim
When you first learn the fundamentals of swimming, you’re in the shallow end. It’s scary at first because of how new the sensation is, but you get comfortable eventually. You know it’s safe. Maybe you can do this in any area of your life...
