Should Apple use Google’s hammer?
Steve Rubel from ‘Micro Persuasion’ recently argued that Apple should be more transparent to engage their customers. I disagree with Steve. Here is why...
A free idea for Kodak
What sucks about mobile uploads is that the quality of the picture is bad, it takes way too long to send, and it’s just not a fun process. And what sucks about camera uploads is that you have to do it through cables. So here's my idea for Kodak...
Brilliant Youtube Advertising
I was pleasantly surprised by how well Nintendo executed this latest ad for the new Wario game just using basic flash. I’m sure they paid a high price to do something this unique, but I have to say that it was worth it.
Differentiation
Working on a new social network, I noticed its lack of distinctiveness. I proposed a unique, dynamic 'stock value' system for users. Despite their resource constraints, I urged them to create value for end-users. To convert visitors into members, offer something unique, worthwhile, and buzzworthy.
Viral videos? Obama + Apple
Here’s a video I made recently. I’ve combined two of the most talked about topics in the online world: Apple and Barack Obama. I wanted to see if there was such a thing as an inherently popular video… Apparently, there is NOT such a thing.
Sheep Sexy: A Lesson from Tim Wakefield
I watched Tim Wakefield pitch a few weeks ago. The guy is 42-years old and his pitches can still make a seasoned hitter’s knees buckle. Wakefield is awesome for one simple reason. Here's what I learned from him...
The only marketing lesson you’ll ever need
There is only one concept you need to grasp in order to become a great marketer, and that is: People are self-interested. But here is how you can put this theory to work...
What you should do with your life
A clichéd question people my age hear is, “Have you decided what you want to do with your life?” Very rarely does anyone have a good answer for this, because no one really knows. Here is the most solid method I've discovered for figuring this out...
