Don’t diss new ideas
The Squidoo tag project concluded, and a variant of my suggestion made it to the top three finalists. My initial proposal was "Release your expertise." It morphed into "Unleash your expertise," a more empowering phrase.
How to Solve a Problem
Seth Godin's problem-solving approach involves four steps: Step 0: Problem identification, Step 1: Brainstorming, Step 2: Development, Step 3: Specification, and Step 4: Launch. Note that it's a one-way process: once a step is completed, there's no going back.
Bill Hicks and Marketing
Luckily, that’s when I started reading Seth Godin’s work. All of his ideas made sense to me, and better yet, he emphasized treating consumers as people – nothing else.
