A free idea for Comcast
When someone subscribes to an entire TV series, they’re essentially joining that show’s permission asset. So why aren’t these shows marketing more aggressively to their subscribers? Comcast needs to give their viewers another option when they subscribe to a series.
The art of polarization
Trying to be everything to everyone is a recipe for failure. You have to decide who you will not market to. If no one is discontent and the response to your product is tepid, you screwed up.
The Future of Standup Comedy
Here is the biggest problem with comedians: They are paranoid about getting their material stolen. But I think this fear of joke-theft is actually hindering their success.
Oh, Microsoft… Part 2
I’ve been waiting for a commercial ever since I wrote about Microsoft’s Geniuses awhile back. I might stop writing about them for awhile, I feel like I’m beating a dead horse. Anyways, here’s Microsoft’s latest failure..
Why McCain’s online marketing sucked
There’s no question that Obama’s marketing campaign was one of the most amazing, grandiose, and well-executed plans in the history of marketing. But I’m honestly tired of reading about it, so let’s talk about why McCain’s online campaign kinda sucked(*) and how you can avoid his mistakes.
For the love of god, put me through to a human
I had to research some San Francisco movie theaters today – I can’t really say the reason for why I was doing this, but I was doing it for someone who needed specific info about theaters in the Bay area. Anyways…
How to improve Hulu
I love Hulu. In exchange for letting me watch high-quality, streamed episodes of “It’s Always Sunny in Philadelphia” for free, I’m required to sit through one short commercial during every regular commercial-slot interval. I’m not annoyed by this at all.
“One shot, one kill” marketing
Our society is addicted to the quick fix. Immediacy. Instant gratification. Quick, single-use throwaways. One shot, one kill. Having these unrealistic expectations leads to disappointment and boredom.
Differentiation
Working on a new social network, I noticed its lack of distinctiveness. I proposed a unique, dynamic 'stock value' system for users. Despite their resource constraints, I urged them to create value for end-users. To convert visitors into members, offer something unique, worthwhile, and buzzworthy.
Sheep Sexy: A Lesson from Tim Wakefield
I watched Tim Wakefield pitch a few weeks ago. The guy is 42-years old and his pitches can still make a seasoned hitter’s knees buckle. Wakefield is awesome for one simple reason. Here's what I learned from him...
