politics

Jan

Why Obama’s Youtube channel sucks

I was impressed when I first heard Obama was going to have a weekly videocast. It’s a great idea because Youtube is a very personal medium with tremendous reach. Unfortunately, Obama’s marketers seem to have overlooked that…

Jan 4, 2009

2 min read

Nov

Why McCain’s online marketing sucked

There’s no question that Obama’s marketing campaign was one of the most amazing, grandiose, and well-executed plans in the history of marketing. But I’m honestly tired of reading about it, so let’s talk about why McCain’s online campaign kinda sucked(*) and how you can avoid his mistakes.

Nov 11, 2008

3 min read