strategy

Feb
01
Piggybacking trust

Piggybacking trust

Telling somebody how great you are isn’t convincing. In order for them to believe your assertion, you either have to prove it repeatedly with your actions or you can piggyback on trust. Here’s how to do the latter...
3 min read
Jan
28
Adaptation

Adaptation

I was talking with a guy the other day who has been running a successful video editing business for many years now. He was telling me about their methods and why they’d been able to do so well, when he said something that really surprised me. Here's what he said...
1 min read
Jan
09
The art of polarization

The art of polarization

Trying to be everything to everyone is a recipe for failure. You have to decide who you will not market to. If no one is discontent and the response to your product is tepid, you screwed up.
1 min read