The 3^3 Project: 2009
Around this time last year, I came up with 3^3 — an idea to endorse genuine word-of-mouth by promoting products and services that deserve recognition. Here is how it works...
Piggybacking trust
Telling somebody how great you are isn’t convincing. In order for them to believe your assertion, you either have to prove it repeatedly with your actions or you can piggyback on trust. Here’s how to do the latter...
The 3^3 Project
It’s almost the end of 2008 and I want to try something different — something fun that will interrupt the relentless stream of business-related posts. I’m calling it “The 3^3 Project”. What I want you to do is this...