word of mouth

Dec
03
The 3^3 Project: 2009

The 3^3 Project: 2009

Around this time last year, I came up with 3^3 — an idea to endorse genuine word-of-mouth by promoting products and services that deserve recognition. Here is how it works...
3 min read
Feb
15
How to Market Australia

How to Market Australia

Before this, I’d never really considered going to the Great Barrier Reef. I’ve always wanted to travel around Australia, but I never thought much about the GBR. Now I’m looking at pictures of it, seeing how beautiful it is, and actually doing research on what it’s like.
3 min read
Feb
01
Piggybacking trust

Piggybacking trust

Telling somebody how great you are isn’t convincing. In order for them to believe your assertion, you either have to prove it repeatedly with your actions or you can piggyback on trust. Here’s how to do the latter...
3 min read
Nov
30
The 3^3 Project

The 3^3 Project

It’s almost the end of 2008 and I want to try something different — something fun that will interrupt the relentless stream of business-related posts. I’m calling it “The 3^3 Project”. What I want you to do is this...
3 min read