Yelp marketing
Having a sense of humor put this restaurant back into the position of power, and effectively neutralized all of the over-the-top critics. If your company’s brand is edgy, don’t ignore your critics. Embrace them.
The most obvious advice I’ve ever given
It’s one thing to downplay the fact that you read books. It’s another thing entirely to have a sense of pride that you’re an anti-intellectual. Here’s the thing: I know a good number of really smart, really successful people. Know what they all have in common? They read A LOT.
Palahniuk marketing
I’ve always loved the story of how Chuck Palahniuk wrote Fight Club. He went around in bars, talking to groups of people about their fears and regrets. He’d also ask them about what their life was like. Then he would sit at the bar and write.
My review of “Pow! Right Between The Eyes!”
Here's my review of "Pow! Right Between The Eyes!". You will have a hard time putting down Andy's book. It moves, makes you rethink, reinvent, disrupt but with a commonsense approach. In addition it energizes your brain.
Verizon is a complete failure. Again.
Because of my robust hatred for Verizon and their pathetic excuse for customer service, I am more than happy to spread this ridiculous phone call with Verizon reps.
Low time commitment sites
I try to read posts in my RSS reader twice a week at most. I let them all build up, and then spend a few hours going through them all at once. Anyways, here are a few sites that I check almost every day.
Restaurant marketing
Restaurants are typically atrocious at marketing themselves. I’ve never seen a restaurant that puts a lot of effort into building a permission asset. So here’s what they should do...
Forcing yourself to swim
When you first learn the fundamentals of swimming, you’re in the shallow end. It’s scary at first because of how new the sensation is, but you get comfortable eventually. You know it’s safe. Maybe you can do this in any area of your life...
You don’t need permission
Time and time again, someone will explain one of their lifelong dreams to me, then casually dismiss it as “unrealistic” or “way too hard.” People are making excuses because they think they need permission from somebody to accomplish their goals. It’s nonsense.
Ask yourself…
Would anyone honestly care if you ceased to exist? If no one would, how can you change that? What are the few things you could start doing that would be a dream come true for your customers? It’s something to think about.
